Digital Perf. MKT Assistant Manager

Tiếp Thị - Tiếp thị Tăng truởng

10/10/2024

Plan, execute, and optimize app retention and transaction campaigns across digital platforms
Suggest new digital strategies and channels to enhance user engagement, retention, and transactions
Performance Analysis: Monitor KPIs to measure campaign effectiveness and identify improvement areas
Data-Driven Optimization: Analyze user data and behavioral patterns to identify opportunities for enhancing acquisition and retention
Develop engaging data stories to highlight key trends, successes, and areas for improvement
Cross-Functional Collaboration: Collaborate with cross-functional teams to align growth initiatives with business objectives
Agency Management: Oversee external agencies, ensuring quality, budget adherence, and timely delivery of campaigns

Proven working experience in digital performance marketing for at least 4 years, with a strong focus on app-based campaigns
Basic knowledge of financial product development
Experience in the financial industry is a plus
Demonstrated ability to build digital acquisition flows across various channels and integrate platforms with third-party tracking tools
Strong analytical skills and a data-driven mindset
Customer-centric approach and a passion for delivering exceptional user experiences
Up-to-date knowledge of the latest trends and best practices in digital marketing
Excellent communication and presentation skills in both Vietnamese and English

TP. Ho Chi Minh